You’ve heard of affiliate marketing, but are you getting the most out of this powerful tool? Many people use affiliates to earn passive income and promote their products. However, you might find that it’s worth it to have multiple affiliates on your website instead of just one. In this article, we’ll cover why you should consider using more than one affiliate program and discuss some tips for making this work well for your site.
What Is Affiliate Marketing?
Affiliate marketing is an online business model that allows you to make money by promoting other people’s products and services.
An affiliate is someone who promotes a company’s products or services in exchange for commissions or other rewards, like discounts on future purchases. By choosing your own niche and creating content around it, you can create a website about anything (just make sure it’s legal!). When someone clicks through one of those links from your site and makes a purchase with the merchant you are affiliated with, you get paid!
There are three main ways that affiliates earn revenue: sales-based commissions from their direct referrals/customers; coupons issued by the merchant; and ad revenue generated when visitors click on ads placed within the content of their sites (sometimes called “contextual advertising”).
Can You Have Multiple Affiliate Programs on Your Website?
Yes, you can have multiple affiliate programs on your website. The key is to make sure that they are all relevant and offer good value to your visitors.
When deciding which products or services to promote as an affiliate, consider the following:
- Can I recommend this product or service? This may be obvious if you’re promoting something that is related directly to what you sell but it’s also important when promoting other unrelated products or services. If your blog readers won’t benefit from the product or service, then it doesn’t matter how much money could potentially be made through affiliate commissions—it will probably end up being more of a distraction than anything else and people might tune out if they feel like they’re being marketed too heavily.
- Is there enough information available about this particular product or service? If there isn’t enough information available for consumers who want more information before making a purchase decision, then how can anyone expect them to read through any sales copy provided by affiliates?
Benefits and Drawbacks of Multiple Affiliates
Multiple Affiliates
In this scenario, you have two or more affiliate partners and each one is promoting your product. You may decide to promote the same product across all of your sites, but that’s not necessary. You can also choose different products for each of your websites, which can potentially lead to more sales across multiple platforms.
Benefits
The benefits of using multiple affiliates include:
- More revenue – You’ll almost certainly make more money in this scenario than with a single affiliate partner because there are more people promoting your product(s) online
- More traffic – More people seeing what you offer means more potential customers coming through the door (or clicking on links) which translates into sales!
Drawbacks: While there are many benefits associated with having multiple affiliates promoting for you, there are some drawbacks as well: * More work – There will be more opportunities for confusion between affiliates who may not communicate properly and/or not update their blogs/websites consistently enough; this could lead to difficulty tracking whether or not someone has actually clicked on a link from one of their posts (or even worse: if they were able to purchase something). In addition, it’s annoying when two different affiliates send out messages about how great an item is without referencing where they found it first so users aren’t sure where exactly they should go first!
Strategies for Handling Multiple Affiliates
If you plan to have multiple affiliates on your website, you’ll want a way to track all their clicks so you can accurately pay each of them. You could do this manually or with an affiliate-tracking tool, such as the one offered by Commission Junction (you’ll need a separate account for each affiliate).
If you’re using a content management system like WordPress, Joomla! or Drupal, it’s possible that there is already some built-in tracking functionality available in your chosen platform. If not, there are plenty of plugins that can help achieve this goal.
Another option is to use a marketing automation system like HubSpot or Marketo; both platforms provide features such as lead scoring and email automation that can automate much of the process involved in managing multiple affiliates. Other options include Salesforce CRM software or HubSpot CRM software; while they may be more expensive than other alternatives on this list, they offer more robust functionality and will likely save time down the road when compared against manual processes involving spreadsheets and emails back-and-forth between yourself and all parties involved with tracking leads generated through referrals from multiple sites simultaneously
How to Choose the Right Affiliates for Your Website
Choosing the right affiliates for your website is one of the most important decisions you can make as an affiliate manager. The goal of choosing affiliates is to find those that are relevant to your website, reputable and trustworthy, and offer a good commission percentage.
Here are some things to consider when choosing an affiliate program:
- Commission percentages should be high enough that they’re worth pursuing.
- The conversion rate (the percentage of visitors who purchase) should also be high enough that it’s worth pursuing.
- Product selection is important because it determines how much money you can make per sale and how many sales you’ll make in total if you promote this particular brand/product line on your site or blog network.
Pitfalls to Avoid With Multiple Affiliates
In your eagerness to increase sales, you might be tempted to use the same affiliate link for multiple products and brands. This is a big no-no in the world of affiliate marketing. It’s considered bad form because it can lead to fraud and devalue the significance of your affiliate program.
The same principle applies when using the same affiliate link across multiple websites, even if they’re all hosted on your own domain. If a visitor clicks on an ad that leads her to another site, she’ll think something fishy is going on—and rightly so!
Likewise with ad networks: Make sure you have different URLs for each network (and even subdomains within those networks). You don’t want customers clicking through your ads expecting one thing only to end up at a competitor or scammy site instead.
Conclusion
We hope that we’ve helped you understand the benefits and drawbacks of multiple affiliates on your website. The important thing to remember is that affiliate marketing can be a great way to increase revenue, but it requires both time and effort.
